Learning Journey: Customers of the Future
The Learning Journey Sites:
Kor Landa
Kenneth Cobonpue
Lapu Lapu Shrine
We will visit companies and focus on changing customers' needs in the B2C and B2B industries of various products and services servicing a global clientele. Industries we're exploring are fashion accessories, furniture manufacturing, food and food additive manufacturing and technology.
Then we gather at the next morning to recap learnings with each group reporting back their observations.
"A desk is a dangerous place from which to view the world."
--John LeCarre
More than a field trip or a fact-finding mission, Learning Journeys immerse us in the reality--and long-range implications--of the knowledge economy. These experiences enable us to deepen, accelerate, and internalize our own learning about profound changes in the business environment and, at the same time, share experiences and perspectives with fellow FWN members from different companies, industries, and countries. Learning Journeys reflect our conviction that the most powerful learning occurs through experience and interaction, not from books or speeches.
The Learning Journeys developed for the Customers of the Future meeting offer a rich array of experiences, company visits, and conversations emblematic of changing customer relationships and the new (or transformed) business models emerging in response.
FWN members will board a bus and set out on foot to investigate Customers of the Future.
We will explore the question -
Has the customer changed, or is it our understanding of the customer that has changed? -- Chris Riley, Wieden & Kennedy
We'll have a first-hand look at the customers, producers, and purveyors of the future which will set the stage for subsequent conversations designed to deepen our understanding of the causes, manifestations, and implications of changing customer relationships. Among the topics we will discuss in small groups: the future of brands, value webs, global youth, the particularity of desire, the digital divide, and why companies still don’t get it!
Who will be the “customers of the future?” What will they want? And how will businesses construct relationships with them that are satisfying, meaningful, and ultimately profitable?
Attendees will be divided into groups. Each group will explore one of the following discussion topics during the Learning Journey and report their findings at the end of the day, when we gather the next morning:
- Changing customer relationships - Christine Amour- Levar
- New realities and most compelling hypotheses about the customer of the future - Jopin Romero
- Most compelling changes and corporate tools for capitalizing on opportunities - Nora Terrado
- Key insights about emergent changes, their significance, and the implications for companies. - Paulette Deduque Liu
We will creat a Learning Wall & Individual Reflections
The Learning Wall will showcase photos, quotes, and other artifacts gathered during the day’s learning journeys. Participants will share their personal observations.
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Dress Code: Business Casual. Wear comfortable walking shoes. Bring a change of clothes in case you want to freshen up at one of our stops during our Learning Journey.
Why wear your All-Access Name Badge? - All Access Name Badge has a different color
- Entry to board shuttle
- Entry to off-site events and Learning Journey
- Entry to summit educational sessions
- The badge is your meal ticket except during the Gala. A separate meal ticket will be provided and collected by the waiter.
Contribution: Included in All-Access Summit Pass registration
FWN's Photographer/Videographer Policy:
FWN will have an official photographer and videographer on-site at all summit events. You are NOT allowed to bring your own photographer/videographer (even as a guest) to any of the events without media credentialing approval from FWN.
FWN Shuttle Meet at the Shangri-La Mactan hotel lobby.
Shuttle leaves hotel at 7:30 am promptly. Board shuttle where you were dropped off.
Return to hotel at 8:30 pm promptly
If you missed the shuttle, take Uber: download the app (before the summit) and apply this link to receive your first FREE ride - https://www.uber.com/invite/uberFWN
**The Shuttle is exclusively for Full-Access Summit Pass Holders only.**
